Direct Marketing

What is Direct Marketing in Business?

Direct marketing is basically one of those techniques that are implemented in order to increase sales and market share of a certain business or organization. However, it is important to remember that this type of marketing does not just produce a simple sale, but rather it focuses on creating an effect in the minds of the people who will be exposed to the messages of your business. This is done by influencing them to act in a certain way in response to certain messages that you have sent out. These actions will then be translated into corresponding sales and market shares.

So what exactly is business direct marketing? Direct marketing is basically one of the best ways in which you can ensure that your advertisement campaigns can really drive your sales up or persuade your potential target audience to do a certain action. Direct marketing is done through various types of communication methods, such as print ads, radio and television advertisements, internet advertising campaigns and many more. Each medium has its own advantages and disadvantages and some of these may even be relevant to your business and its target audience.

One of the popular forms of direct marketing is email marketing. E-marketing is now being used by more businesses because it is a very effective way of reaching your target audience. Email marketing is also a relatively cheap way of promoting products and services. Some companies may opt to use this form of marketing on promotional items and other freebies that they offer to their customers; while others choose to dedicate an entire marketing campaign to this method.

Direct Marketing

Direct marketing by television and print ads is also a very popular strategy. Television and radio adverts are mostly used to communicate with a specific target audience. While this kind of advertisement is less noticeable compared to email marketing campaigns, the results still remain. These are also the most expensive form of advertising. Television adverts are usually focused on attracting audience members from the prime age group.

On the other hand, direct marketing campaigns that rely on electronic means of communication like e-mails can be more affordable and more efficient. E-marketing campaigns are usually used by businesses to reach audiences with more diverse interests. It is often done using mass mailing lists; wherein your target audience would receive a series of emails from different companies all at once. Using a mailing list will allow you to easily target audience members based on demographics. For instance, if you want to send out a mass e-mail about an upcoming sale on shoes to your target audience of middle-aged men, women, and children, you just need to know where to place your advertisement in the electronic mail. You can also track how many people opened your email through the direct marketing campaign you conducted.

The cost effectiveness of direct marketing does not only limit itself to the cost of sending out an advertisement through electronic means. Even if you only invest in a few hundred dollars for your promotional campaign, your investment has paid off because your business is being exposed to countless numbers of potential customers. You may even be able to sell more products because of this exposure. The best thing about direct marketing is that you only need a small capital investment to start your own business and have the ability to take advantage of this powerful advertising medium.

One of the advantages of direct marketing campaigns is that there is less need to spend money in advertisements. Because it relies on the power of words to communicate with your audience, you would not have to put up much expensive banners to attract your target audience. If the number of people who are exposed to your advertisement is quite a low compared to your other advertising methods, you would still have made your investment worth it. Using direct marketing campaigns has a much lower cost of implementation and can yield impressive results.

Telemarketing is also another good alternative to direct marketing as it allows you to reach a broader range of consumers. However, like direct marketing, the success of telemarketing also lies in the strength of your message. It is much easier to mould your message into the manner of consumers when you are dealing with a face-to-face contact. When you are telephoning consumers over the phone, it is much harder to make your sales pitch because you are just communicating in terms of your product or service rather than outlining your entire marketing plan in great detail.

Dan Lewis is a business and finance consultant who stared is career with Capital One and worked as a business and finance analyst for over 25 before leaving the corporate world to create this blog.